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Saving the commission crosses the minds of many sellers -
unfortunately for the seller, it also crosses the minds of many
buyers and their offers will reflect this. If you are
considering selling your home without the services of a
professional realtor, you should be aware of the following
statistics.
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For Sale
By Owner homes, on the average, net less than homes listed
with a professional realtor
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Only
about 1 out of 20 For Sale By Owner homes actually sell!
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Within 90
days, over 90% of For Sale By Owners decide to list with a
professional realtor
The enormous amount of time and effort
required to sell a home often surprises the "For Sale By Owner."
Furthermore, many costly mistakes can be avoided with the right
guidance.
1. You are limiting your exposure to potential
buyers (less than 10% of what a good real estate broker will
generate) which theoretically means your home will take ten to
fifteen times longer to sell on the market.
2. The longer a home is on the market the lower
the selling price is. Why? Because most buyers think that if the
home has not sold after this long…there must be something wrong
with the home.
3. The selling/buying process begins AFTER the
buyer leaves your home. Most sellers think that all it takes is
for someone to see their home, fall in love with the great
decor… and the offer automatically will follow. Remember that
the buying process begins after they leave your home. If a real
estate agent does not represent the buyer, and they are looking
on their own…they usually leave the home and start to talk
themselves out of the buying process. If the buyer is
represented by a real estate professional Realtors© are trained
on how to overcome buyers remorse--a very common occurrence.
4. Because of the limited exposure you will
very likely end up with a lower selling price. Remember, in
order to generate the highest price possible for your home…
selling means exposure. You need the maximum exposure possible,
to generate the highest price possible.
5. Most buyers find it extremely awkward to
negotiate or even to talk directly with sellers and therefore
avoid FSBO properties.
6. Lack of negotiating experience and lack of
pertinent information often will result in a lower selling
price, or worse yet, a bungled contract and possible lawsuits.
7. The majority of qualified buyers are working
with experienced real estate professionals.
8. Many serious buyers will pass by a FSBO home
merely because they recognize that it is not in the real estate
mainstream, this can some times make them wary.
9. As most local buyers now retain an
experienced real estate sales person to represent them as their
buyer-agency, you will probably be negotiating against an
experienced professional.
10. Expected savings in broker's fees will also
be greatly reduced if you offer a selling commission to entice
real estate agents to bring potential buyers.
11. If you are planning to use a Lawyer to help
you negotiate the offer, then your lawyer’s fees will be
considerably higher.
12. Only real estate agents have access to the
up-to-date market information. News reports cannot approach the
timeliness or specificity available to agents. Further, real
estate agents are involved in home sales much more frequently
than the average homeowner is. This familiarity leads to a
degree of expertise that provides an edge on negotiating and
successful selling.
13. You only pay the commission to the real
estate broker, if they successfully sell your home at the price
you are happy with.
14. Accepting an offer is one thing, ensuring a
safe and successful closing is quite another. Real estate
transactions usually always have problems on closing. At times,
expecting the Buyers and Sellers Lawyer’s to fight it out or
resolve the problems, can sometimes mean the deal is lost. This
is the time that your experienced real estate professional, can
be the most important. Your Realtor© can act as a great
mediator. Lawyers MUST act only on their client’s instructions
and are not paid to negotiate.
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