Professional service in marketing your home to sell it as quick as possible. Your property will have exposure through the Toronto Real Estate Board MLS system and published to several websites. homelifebayview.com, www.realtor.ca, homestore.ca, sellhomestoronto.com, sellhomestoronto.ca
High Tech Retrievers and real estate web sites draw heavy traffic everyday from all over the world. 7 out of 10 homebuyers now use the internet in their search for homes. As Sellers, you should count on the real estate professional's experience, resources and sales record along with their knowledge in the newest technology to help them buy or sell homes.
Today, a home that stands out among similarly priced, comparable properties is the home that sells. Why? Because it makes a good first impression that lasts right to the settlement table.
You may not be able to dramatically improve the market value of your home (by finishing your basement, remodelling your kitchen, etc.), but you can improve its marketability. And usually this can be done with more elbow grease than hard cash. The key is to put yourself in the buyer's shoes. In fact, if you drop by some open houses (you may soon be a buyer yourself), you'll pick up some pointers. Then practice making your home as appealing and uncluttered as the home you wish to buy.
Perhaps the most important part of selling your home is properly showcasing your home’s distinct appeal.
1. Assisting you home enhancements before marketing your home: I will gladly meet with you and suggest cosmetic enhancements that will attract the widest range of potential buyers. I can recommend professional services of home stagers who have design specific techniques in accentuating the best features of your home.
2. Pre-inspection before selling your home: Home Inspections can reveal hidden flaws and potentially pricey repairs. But even though an inspection can make or break the deal, most sellers wait for the buyer to take the initiative.
3. Maximizing Market Value: Preparing a Comparative Market Analysis (CMA) is an important tool to help you earn the highest possible price for your home. A CMA involves looking at the public records of Real Estate Business in your community to better understand market conditions. (Free market evaluation of your home or condo.
There are four steps involve in preparing your home’s CMA:
We will consider the amount paid for at least three recently sold homes in your community.
These homes will be comparable in size to yours and together comprise a factual record of what buyers will pay.
We will then consider the asking prices of at least three presently listed homes in your community. Because these homes are similar to yours, these homes will be the benchmarks against which your home will be priced.
We will then consider the asking prices of at least three homes in your community that went unsold for at least 90 days. Similar to your home, these homes illustrate the dangers of overpricing your property.
Finally, will use all the price information gathered to arrive at an ideal asking price for your home.
4. Pricing your home: We will help you determine the market value of your home. Setting the right price for your home not only attracts the right buyers, it means a higher final price for you. The price you set for your home should reflect features, location and the market. If you ask the right price, you will have a better chance of getting full price in the final sale. When you price your home above its market value, fewer buyers will show interest in your property. When you set a realistic asking price based on the Comparative Market analysis (CMA) and on current market conditions, your home will increase the number of interested buyers. You will generate interest and urgency to all buyers and agents resulting to increase traffic in showing your home. It is possible to generate a higher offer than expected. In the end, the price you set and the interest you create should reflect your selling goals.
5. The Listing (Putting your home in the market)
The first step toward putting your home up for sale is to meet with you at your home. What we call the "listing appointment." But beforehand, it's important to understand “who's who" and how brokers may co-operate to sell your home.
Listing Broker. An individual Real Estate broker whom the seller hires to represent the seller through a contract called a "listing agreement". The listing Sales Representative is associated with the listing broker. The listing broker is directly paid the listing commission and then splits the commission with the listing Sales Representative.
Selling Broker. This is the individual who produces a buyer for the property and divides the commission with a listing broker. Such a transaction is considered a "co-operative" sale because the house is listed by one broker and a buyer is provided by a second broker. If the listing broker also produces the buyer, then the listing broker receives both listing and selling sides of the commission.
A Little Homework
Before the listing appointment, both the home seller and the listing Sales Representative have some homework to do. While the home seller collects a list of documents requested by the Sales Representative, the listing Sales Representative studies recent area sales of homes comparable to the seller's, and also comparable homes currently for sale.
There's No Place Like Home
At the listing appointment, the listing Sales Representative will want to inspect the entire home and yard to become familiar with its special features and exact floor plan. You have probably enjoyed living in your home and have been pleased with its many unique features. Your listing Sales Representative will want to tell prospective buyers about the special features of your home and community. Be ready to be specific about schools, churches, daycare, nearby metro, and other desirable community features, as well as home features not readily apparent.
Remember, prospective buyers will be "comparison shopping" and keenly aware of subtle differences in homes for sale in the area. Be sure to tell your listing Sales Representative why yours is special from any home remodelling to afternoon winter sunshine.
Property Profile Folder
To enable the listing Sales Representative to prepare a highlight sheet on the property, the home seller needs to provide a number of documents and information specific to the location and jurisdiction. This Highlight Sheet is often left in the home for the convenience of prospective selling Sales Representatives. Because the list is long, you can understand why it's best to collect the papers before the listing appointment. These materials may include:
Pay-Off Notice. A letter signed by the home seller and mailed to the lender by the listing broker to notify the lender of the intention to pay off the mortgage in order to minimize prepayment of interest penalties to the seller. (Home seller should provide the broker with the lender's address, loan balance, assumability, years remaining on present mortgage, PITI. and the interest rate, if possible.)
Septic and Well Inspection. If property is on septic/well, current inspections by local health authorities are required while the home is occupied. Listing Sales Representative will usually arrange for inspection after the contract is ratified.
Order Lender Appraisal. Lenders usually require an appraisal to assure that the property is adequate collateral for a loan. Appraisal may be ordered before (paid by seller), but is more often done after an "offer to purchase” is accepted (paid by buyer).
Assessments/Easements. Listing Sales Representative will ask home seller if any tax assessments or easements exist on the property that must be paid or included in purchase contract and passed on with the land when sold.
Property Taxes/Condominium Fees. Home seller provides record of property tax or condominium fee payments which buyer will reimburse on a prorata share to home seller at settlement. Inspections. Many lenders of new mortgages may require an inspection certificate that shows house is free of major defects
Utilities. Home seller should provide record of past 12 months utility bills, including gas, electric, sewer, water, and trash where applicable. Most buyers will want to know the history of utility costs.
Helpful Documents. If possible, home seller should provide listing Sales Representative with deed, house location survey, condominium bylaws or home owners association documents, subdivision map, house floor plan, previous title search abstracts, legal description of property (subdivision, section and lot), warranties on major systems or Home Owners Warranty, if still in effect, and copy of home owners insurance policy for endorsement in purchase contract.
"What Conveys?"
In anticipation of a buyer's offer, the home seller must be ready to supply listing Sales Representative with a specific list of the personal property that is included in the Real Estate property for sale. Examples of items to "convey" may include: draperies, drapery rods, remaining heating oil, firewood, washer, dryer, refrigerator, stove, microwave, disposal, swimming pool chemicals, awnings, storm doors and windows, screens, blinds, shutters, window air conditioner, etc. Home seller should tag or remove items which do not convey.
Listing Agreement
When the home seller is ready to put the home on the market, the listing agreement is filled out indicating a specific period of time the agreement is in effect ("listing period"), and signed by the seller.
You've now hired us.
6. Marketing your home immediately starts after input to MLS system.
Photos: The listing data input will be in the MLS system within 24 hours. Details and information about your home will go out to Toronto MLS network for sales agents and offices. In order to properly market your home in its critical release in MLS system, I take exterior and interior photos of your home on the day you sign the listing agreement. It is important that the listing is processed with photos as all brokers and agents will have immediate access to hot listings. Buyers who are in the email notifiers in my master list and network of sales agents will immediately get the links to your property listing complete with photos. A virtual tour will be ordered and linked to the MLS listing. Photos will appear in websites: homelifebayview.com, www.realtor.ca, homestore.ca, sellhomestoronto.com, sellhomestoronto.ca and all other popular web search. I strongly believe that photos are worth more than a million words.
For Sale Sign: Highly visible "For Sale" sign placed on your property to attract potential buyers.
Advertising strategies: Company advertising featured in Real Estate News, Economist and other local newspaper. Open House notices published in the internet.
Property Details: Feature sheets prepared includes dimensions of your rooms, outstanding features, schools and community features are listed. This will be useful to all prospective buyers who viewed your home and help them decide in making an offer to purchase. Featured Homes are also published in Web Sites.
Lockbox installed: A lockbox is a universal metal container for your house key that is hung on the front door and can only be opened by a special key or combination by licensed Sales Representatives. It provides access when the owner is away, thus assuring full exposure to prospective buyers. You will be notifed ahead of time for all appointment requests.
Progress Report: You will be updated while marketing your home as to feedbacks from all showing appointments.
Mortgage In-House Brokers Awareness to potential buyers are made as to financial assistance available
Negotiating an Offer: We will review all offers with you and advise you during all negotiations
After Sale: All relevant documents are forwarded to your solicitors after your offer acceptance. We further follow up on mortgage financing. We continually monitor the progress of entire transaction for a smooth closing.
Home Buyer's Program: If you are relocating, we will help you find the right agent to assist you in relocating to any areas in Canada or international countries.
FOR INQUIRIES, PLEASE CONTACT ZENY MANINANG:
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