GUIDE TO SELLING YOUR HOME | TIPS IN SELLING YOUR HOME QUICK | LISTING YOUR HOME |
SELLERS COMMON MISTAKES | CALCULATORS |
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You’ve spruced up your home and it’s never looked better. It’s time for your REALTOR® to do their thing.
Your REALTORS® marketing tools.
The “For Sale” Sign.
Despite all our leaps in technology, the “For Sale” sign continues to be an extremely effective way to advertise. Anybody responding to your sign is a good lead, because they have seen the home with their own eyes and are interested enough to phone in. If somebody is bold enough to knock on your door and ask for a “quick peak”, politely tell them that all visits are being handled by your REALTOR®.
Traditional media.
Your REALTOR® may choose any or all of the following: classified ads in the newspaper (often with a photo), ads in REALTOR® magazines, real estate listings on cable television and good old fashioned mail. Neighbourhood mailers are still incredibly effective.
MLS and the power of the Internet.
Your REALTOR® will place your home on the Multiple Listing Service, ensuring maximum exposure to all REALTORS®. Most MLS listings are published under REALTOR.CA Canada’s most popular Internet research tool for residential real estate, and a big reason why many Canadians who search for a home starts in the Internet.
REALTORS® really know how to network.
Your REALTOR® is part of an extensive community of REALTORS® who collectively represent hundreds of eager buyers. REALTORS® will call their friends, who call their friends, who call their friends. The power of word-of-mouth will really be working for you.
Ultimately, your home itself becomes a selling tool.
1. Make sure your home looks it’s finest.
2. Lock away valuables.
3. Attend to any hazards.
Is there an electrical cord somebody could trip on? Is there a chair that will collapse if somebody actually sits in it? Fix it, or lose it.
4. Avoid cooking foods with strong aroma.
Almost nobody’s dream home smells like smoked herring!
5. The best way you can help.
Don’t be there. You want people to feel relaxed, and allow themselves to daydream that your home is their home. This just isn’t possible with you there. Go see a movie, or if you have pets take them out for a walk.
SHOWING APPOINTMENTS:
REALTORS® will want to show your home with their individual buyers.
Welcome to the appointment-only phase of showing your home. Your REALTOR® will act as a go-between and will give you as much notice for these visits as possible. Our office will be calling you to to book all showing appointments. You can confirm with our office using a lockbox or if you will be home to open the door. Keep your home in top shape and be somewhere else during these visits.
A “lock box” makes it easier to show your home.
A “lock box” is a small, sturdy metal box that’s affixed to your front doorknob. It’s a mini safe with a key to your house inside. REALTORS® are given a combination to the lock box, so they can show your home to interested buyers. Be patient with visits. Hopefully they will lead to a great offer, soon!
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RELATED TOPICS:
Tips in selling your home or condo quicker
Glossary - Words or terms used in real estate transactions
Government Programs for Home Buyers
CMHC Purchase Plus Improvements
First Time Home Buyer Incentive